IMATS Toronto 2009

Hi there! Whew- it’s been a busy month, and I haven’t had a chance to sit and post until now. But if there’s anything worth posting about, it’s what I saw (and bought) at the International Makeup Artist Trade Show (IMATS) yesterday.


Artist: Jinny, Model: Sindy for Mehron

The Show (as it’s simply called by fellow artists) was in Toronto at the Heritage Court, Direct Energy Center, yesterday Sat Nov 21st, until today. The 2-day event is full of makeup, skin care, hair, special effects, tools galore and pro equipment bargains, as IMATS knocks off the tax from your purchases and offers a 40% discount on all, if not most of the goodies available there! As if that wasn’t enough, the Pro guest speakers who conducted live master classes on stage, offered so many insider tips, tricks and advise that I only wish I could’ve stayed the whole day on both dates to see and hear more.

I went with some makeup artist friends of mine and we promised to help keep each other on track with our spending…. So, some $400.00 later, armed with my essential loot (pictured below), we called it a day. *SIGH*

I’ll definitely be attending IMATS Toronto again next year! Or even IMATS London (UK) if  we’ll be visiting my family again around the same time:)

I only got to watch 2 of the Educators of the 12 billed to come on stage on the weekend Show, and I thought they were great:

Danielle Fonseca

Danielle Fonseca 2009

Temptu trainer Danielle Fonseca received her BFA in painting and her BS in art education at the State University of New York at New Paltz; she studied make-up under Francis Hathaway and David Goforth. She has worked in fashion, editorial, advertising, beauty make-up, body art, installation and performance art. Her celebrity clients range from supermodel Adriana Lima to actress Jaime Pressly. Her work has been featured in publications including Vogue, Elle, Mademoiselle and The New York Times. She has created looks for Fashion Week and the Latin Grammys. Besides her work for Temptu, she founded The Body of Art.

Roque Cozzette


As an artist, innovator and educator, Roque Cozzette has honed his artistic eye, application techniques and product knowledge, earning him formal accreditation. He is a seasoned beauty-industry pro with experience in print, television, fashion, celebrity image and cosmetic product development. As director of make-up at Kett Cosmetics, he focuses on education, product development and facilitating international airbrush seminars for professionals. While working his magic on Heather Graham, Li’l Mama, Jaslene Gonzalez and Christina Milian, he perfected airbrushing techniques for HD and digital photography, bringing them to the fashion runways of Christian Dior, Valentino, Y-3, Louis Vuitton, John Galliano, Yohji Yamamoto, Victoria’s Secret, Prada and Boudicca. Cozzette has recently created his own brand, Cozzette, which specializes in make-up brushes, containers and tools of the trade.

Here’s where to read about the list of all the other Key Note Speakers:

Here are a few pictures I took at the show, as well as the items I went home with 😀

naked cosmetics

They were selling each kit at 50% off, at just $30.00 each. I wish I bought the one on the 5th row!

danielle doing a temptu pro airbrush demo

She showed us how to airbrush the lashes and create a soft smoky eye in seconds:)

ben nye makeup

Had the odd pleasure of meeting Mr. Dana -the CEO and son of the late Ben Nye Makeup artist & creator of the line.

obsessive compulsive cosmetics

Was nice to see brands I was new to, like this one which was cruelty free and vegan, among well known brands like NARS, MUFE, KRYOLAN, Face Atelier, Kett Cosmetics and Yaby Cosmetics etc.


-I queued up for an hour just to get my 4 items! Pro Discount is now available at the Bay Queen St. Toronto!

brochures and flyers I picked up at IMATS

Here’s a selection of some of the brochures and flyers I picked up at IMATS. Best is that Temptu Pro, Naimie’s Beauty Center ( Nigel Beauty Emporium CA. and had sign up forms for Pro membership, so you could avail of their up to 40% Pro discounts!

shopping bag

I came away with bargain falsies at just a fraction of their SRP at $3-$6 each, disposable applicators, a MUFE 12 Flash Colour Palette ($62) and gems ($18), an individual lash curler – for those hard-to-reach lashes ($20), a Yaby Cosmetics corrective Foundation in “Wasabi” ($8), a double-sided Japonesque empty palette ($23) to add to my lip pallete one, and my star purchase…a Temptu Pro Foundation SB kit and airbrush cleanser…and…A NEW Compressor!

temptu pro s-one compressor ($220) with the cleanser and S/B 12 kit foundation set


Hope you enjoyed looking at these goodies and see you at the IMATS next year!

Next…. Some Holiday Looks… Is that Christmas music I hear in the background?

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4 thoughts on “IMATS Toronto 2009

  1. Hi, i just came across your blog. I will be going to the IMATS show in vancouver next weekend. How much was the temptu airbrush kit at the show? How are you liking it so far?

    I love the lip palette you got too! Do you remember what company that was from?

    Sorry for the questions!

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  2. Hi renee! I’m not too fussed about the air compressor since I still prefer makeup by hand. It’s a good one though, and I think I paid just less than $300 for it and the foundation starter kit and air gun cleaner.I didn’t need to purchase an actual air gun brush. There was a smaller, lighter weight (2 lbs)compressor that I would’ve loved to get instead, if I had the extra cash to do so! Check it out! It’s a Temptu compressor, too. And if you mean the empty palette in the photo, that’s a japonesque palette (for lips/concealer/cream blush/foundation). I bought it from Naimie’s beauty supplies for $23 🙂 it’s much more expensive online.

    Have fun!!!

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  3. Thanks for replying Merry! I am so excited to go to the IMATS show. I do want to get the temptu airbrush system, and am hoping that they have a special show price. Otherwise, I might just hold off on it for a while.

    And I’ve heard of Japonesque…yes, they are quite expensive normally. That’s a great purchase!

    Thanks again for answering!! 🙂

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  4. No problem..Temptu will most probably have a special show price!:) shop around though. My friend bought hers from another company and she loves it! Plus, coz her equipment doesn’t look like everyone else’s on set(her funky air brush is green!) She know’s exactly what’s hers and where it is all the time!:) forgot the name- but it was a company at the Show in Toronto last year. They let the artists “play” and test out their equipment right there, which is a plus.

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