I remember only hearing about NYX around 3 years ago. I’d just opened myself up to discovering more cosmetic brands outside of my staples that were made up of brands I used to manage in the Philippines (and get at a significant discount, if not gratis). Emphasis on “used to”. I
wanted needed to discover less expensive brands that could deliver professional results. So I began listening to what other makeup artists (MUAs) and beauty buffs were saying. That, lead me to NYX Cosmetics, on my second International Makeup Artist Trade Show (IMATS) experience in Toronto. Their presence at the show and the excitement surrounding the brand was loud and clear. I remember how huge the NYX signage and area was, and how equally large the crowd was around them!
As if NYX prices weren’t great enough, their “IMATS special” (on average something like 40% off) meant people were grabbing dozens of products at a time (in some cases, one in each shade). And pricing at certain distributors of NYX in Toronto, (Examples: Phoenix Beauty Lounge in Pacific Mall, Markham and Designer Cosmetics in the Bay/Bloor under-path near Zara, or online) can be as outstanding as “3 products for $10.00 Tax Free”.
After hearing some MUAs spelling the brand’s name out like, “N.Y.X” with such conviction, it’s embarrassing to admit that I only just asked how their name was actually pronounced last month on Twitter, and was glad I’ve been saying it right for 3 years:
It’s pronounced “nix” not spelled out like N. Y. X. - a common question, according to the kind @NyxCosmetics retweet I received and its subsequent twitter reactions.
It’s also a testament to the brand that I’ve stocked my kits with products from NYX, just by playing with their testers and without first knowing anything about them nor how the brand started. I noticed how many shades they carried, and that the line included essentials like waterproof concealers, eye base, foundation primers, correctors, tools and false lashes. Pretty good stuff! Their creme blushes, lip liners, eye liners, lipsticks, (and now including their matte ones and stick blushes) are staples in my makeup kit, too.
NYX Cosmetics was named after the Greek goddess who ruled the night, just like many of our fans who rule the night life in this modern techno-savvy world. We offer a wide variety of products ranging from eye shadows to foundation and brushes to eye lashes and glitter to glosses. Everything a professional makeup artist needs for the job or that a goddess needs to create her look for a night on the town.
NYX Cosmetics originated and is headquartered in the heart of sunny Los Angeles. The cosmetics line was founded in 1999 by a young entrepreneur named Toni Ko. Ms. Ko has been involved in color cosmetics since she was a teenager and has always desired to create and share a line of cosmetics that provided quality products at affordable prices. – From the Nyx Official Facebook Page.
I love how the brand’s story reads. Kudos to Ms Toni Ko – the young entrepreneur who founded NYX Cosmetics in 1999, when her friends and her recognized the need for a more affordable cosmetics brand that was as trendy as their high-end faves and produced comparable results at affordable prices. Click here to see more about NYX products.
Here’s my swatches of the NYX Spring 2013 Matte Lipsticks, as well as three of their Stick Blushes:
Nyx Matte Lipsticks come in a variety of richly formulated shades from nudes to reds at $8.99 each. Obviously not all 4 shades of these Matte Lipsticks: Hippie Chic, Indie Flick, Merlot, and Sweet Pink, were suitable for my lip and skin tones, but I love Indie Flick and Sweet Pink! Which one(s) do you like the look of most?
The swatches on the back of my hand might look slightly different, as seen on my browny-pink toned lips, but that’s why I always give people this -
Tip: Test lipsticks on the pads of your finger tips (as if you’re going to use them as fingerprint marks) rather than on the arm/forearm where the usually more “yellow” undertone of your skin, will alter the lipstick/gloss’ finished look. The other benefit of testing lip products on your finger tips isn’t only that they’re likely to have more of a pinky under-tone base (like your lips), but also that you can hold them up against your lips one at a time and up to your face so you can judge better while looking in a mirror. You can skip the yucky rubbed-red and smeared lips look, when going through the process of elimination while shopping for your next lipstick shade. You’re welcome. (haha)
I have to add that when it comes to matte lipsticks, I have very high standards, and this has nothing to do with pricing. I own some of Nars Pure Matte Lipsticks ($26) and one from a local brand from the Philippines, called Ever Belen (cheap even to most locals I know!) and I wish i bought more shades since each works out to just $2.50 in Canadian dollars! Matte lipsticks used to be so dry on the lips and have an uncomfortable “drag” when applied. If they don’t apply easily and smoothly in 1 or 2 swipes without the drag, and don’t leave my lips feeling comfortable and conditioned, I won’t be happy…
Verdict: These 4 Nyx Matte lipsticks aren’t all consistent in textures on my lips, and all looked much better when applied and smoothed over (a few times!) with my lip brush. You’d definitely need to make sure your lips are well conditioned before wearing these. They pack quite a punch pigment-wise, and my lips had no negative reaction to them (and I have sensitive lips). They are long-wearing and rich, but I didn’t find them all to be able to glide on and apply as smoothly as I’d like. 3.5/4 out of 5 for pricing, shade selection and long-wearing pigments.
I also couldn’t resist these adorable little creme Stick Blushes. One of my bridal clients’ most favorite shade of blush is Nyx Boho Chic Creme Blush, similar in shade to the 3rd swatch (below) called Tulip. These Stick Blushes come in 8 shades also at $8.99 each.
Verdict: They’re described to be “extremely pigmented” on the website. And while they do give good pigment as seen on the back of my hand in 2 layers each (above), I wouldn’t say they’re ‘extremely’ pigmented. (Sounds more like how I had described the HD Blushes by Make Up For Ever in a previous post). These did glide on and blend very easily and yes – my cheeks had the “perfect glow” with them on. And no sticky feeling.
Tip: They looked better on top of my (Marcelle) BB Creme than on its own and I would still recommend setting it with and/or layering a powder blush over it. For the price, ease of application and blend-ability, pretty shades, cute and functional packaging and that just-right glow, 5 out of 5 from me.
I got a great deal for the 4 Matte Spring 2013 Lipstick shades and the 3 Stick Glosses on HauteLook which features brands at 50-75% off. If you hurry, I think the website says that the Offer Ends Thursday 10/4 at 8AM Pacific. But I didn’t see the link when I checked again, so in case you missed the event, check out Nyx Cosmetics in Toronto, at Designer Cosmetics; Phoenix Beauty Lounge; and at select drug stores like Rexall; PharmaPlus and PharmaSave in Ontario. (I saw some Nyx in Pure Beauty, BGC and Suesh – for my Manila friends).
And because it’s so awkward to be taking photos of yourself over and over again (and then to actually share them on the web..!) Here’s some silly shots of me. Left to right: Wearing nothing on my cheeks, wearing Nyx Stick Blush in 03 Hibiscus, 04 Tulip, and the last on the right is a wash of 05 Tea Rose. I like Tulip on me best with Sweet Pink matte lips, and not because of the duck-face pose!
What are your Nyx must-haves? I’d love to know, so please share