Every makeup line has its own unique selling proposition. It’s been my job to find out what this is and to translate it to the clients according to their needs. However, until now, I’d always been in a position where I could find out what’s lacking in communicating the benefits of a brand and its products and delivering the events and means to fill the gap that’s hindering customers from flocking to it. As a makeup artist I’ve been able to play with so many products from various brands, and my own experience as well as my clients’ testimonials, have proven what really works and what don’t.… Click here to read more
I’ve always said that the best “foundation” to makeup is great skin. That said, I know that healthy looking skin is something some of us have to work harder to achieve, whilst others just have it easier and are blessed with good skin.
Part of it is in are genes, and the rest is down to our diet and lifestyle choices. Heredity does determine how our skin looks and behaves to some degree, but taking good care of ourselves can help improve our skin’s health. According to Bobbi Brown’s Makeup Manual, we can do this by ..’Eating the right foods, [vitamins A, c and E, and "good fat" as in omega-3 found in fatty fish, and whole grain foods] some seeds,drinking plenty of water, exercising, getting enough sleep, protecting your skin from the sun, not smoking, and limiting your intake of both caffeine and alcohol’.… Click here to read more