Every makeup line has its own unique selling proposition. It’s been my job to find out what this is and to translate it to the clients according to their needs. However, until now, I’d always been in a position where I could find out what’s lacking in communicating the benefits of a brand and its products and delivering the events and means to fill the gap that’s hindering customers from flocking to it. As a makeup artist I’ve been able to play with so many products from various brands, and my own experience as well as my clients’ testimonials, have proven what really works and what don’t. Now, I find myself on the other end of my Industry. The retail end. The area which most often needed my training courses and event ideas to call out to the public and shed light on the uniqueness and advantages of using the products on the selling area. So, my expectations on the marketing and sales support for the brand are high… and I’ve yet to see what they can offer to make The Bay a NARS destination.
2 weeks into my new role, I am into my 2nd Pre-event stage for Nars at The Bay.
Objective: To (re)introduce The Immaculate Complexion By Nars. Silky fluids and super-fine powders subtly enhance and refine skin, allowing you to look and feel radiant, immaculate, and entirely YOU. Francois Nars, pioneer of modern makeup, reinvents advanced formulas that conceal imperfections and even skin tone for an ultimate immaculate complexion.
Beautiful makeup begins with beautiful skin. “Truly modern makeup should enhance a woman’s look without ever dominating or masking her own beauty or personality.” -Francois Nars
In case you haven’t heard of Nars cosmetics before, it is in my opinion, one of the best in the market. It’s been doing well in the US and Asia for several years now, and as Nars fans know -has been at Holt Renfrew and Sephora here in Toronto, Canada.
Newsflash…NARS is at The Bay too! (Not all Hudson Bays – but you can find Nars at The Bay at my location, in Fairview Mall).
I’ve been using NARS Primer for over 10 years, and my skin and I still LOVE it! I wear it under my makeup whether I’m wearing foundation or not. The light weight, oil-free gel formula helps to improve skin’s clarity and soothes and calms redness to produce healthy translucent skin. I applied it on my client’s mom’s face the other week and she said her dry itchy allergic reactions to the heat were soothed right away! And when I started using it, my own friends asked if I had just come from a facial. It’s enriched with nine different botanicals including Green Tea extract, Ginkgo Biloba and Aloe. It soothes and prepares the skin for makeup and keeps the makeup on longer. An absolute Must-Have for $40.00!!
If you’ve ever tried and loved Diorskin Nude Natural Glow foundation, Armani Silk foundation and Laura Mercier’s flawless face collection, you’ll love the complexion brightening formula of the silky buildable textures of Nars Sheer Glow and Sheer Matte liquid foundations and his triple-milled Pressed, Loose and UVA/UVB Protection Formula Powder Foundations.
But don’t just take my word for it. Come to The Bay, Fairview Mall on July 23rd and 24th 12-6pm and meet me and the Nars artistry team. We will give you a skin consultation and show you how to achieve an immaculate complexion on yourself. Then, learn different options to building your makeup wardrobe and/or how you can wardrobe your makeup to enhance your personal style!
Call 416 491 2010. Ext 225 to book a seat for you and your friends while there are still spaces to fill. (Purchases of 3 products or more can expect a special Nars token of appreciation -while stocks last!)
It’s going to be FUN and it’s going to be all about YOU. So, see you there!